Corporaet is het voormalige Younified corporate brandfont dat wij ontworpen hebben voor de internationale HR-softwarespecialist Visma | Raet. Zij zijn het eerste bedrijf dat HR-software in de cloud ontwikkelt, waar 1,7 miljoen medewerkers dagelijks gebruik van maken. We hebben een custom font familie gemaakt die zorgt voor een consistente look en feel in alle touchpoints in alle talen.
Nu kopenCFF Corporaet is a Younified corporate brand typeface that comes in 5 sans serif weights; Light, Regular, SemiBold, Bold & Black. It was originally handcrafted for Raet, a Dutch HR software specialist with offices in Europe and Latin America.
We were challenged by the client to solve the problem of »how to create a corporate typeface that has an outspoken character, visualising the Raet Brand Personality, and still achieves a pleasant (on-screen) reading experience«.
The humanistic design style is rooted in the italic style of handwriting, clearly visible in letters like the e, f, g and y. Distinctive characters and little quirky details make it both a corporate and friendly typeface. This resembles Raet’s drive, focussing on people rather than technology. They call this ‘all about you’.
Open apertures, wide shoulders and solid proportions accommodate for a good legibility. The spurless letters reduce details, making it visually pleasing to the eye and stand out from other brand fonts.
“We carefully looked at the proportions of each character and constructed them in such a way that they're balanced and create an even colour in text”, says Type Director René Verkaart. “Our Raet fonts will mainly be applied in large sizes for print or web, bringing out the refined details that give the fonts its distinctive personality. Of course in longer body copy it performs equally well.”
WHAT THE CLIENT SAYS ABOUT US: "For the Raet Brand, the font is a very important element, besides the colors and the photography. René has managed to create a font family that fits very well with the other business pillars and that communicates our Brand very well. You can not create that if you do not listen carefully and look at all aspects of a Brand, and that's what René did very well. He then made the perfect translation to our own Raet fonts. I can highly recommend René if you are looking for an expert who can translate your Brand identity to a font."
Maartje Grossouw – Manager Corporate Communications
The job was commissioned by Raet, in partnership with design & marketing agency GSTALT.
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Corporaet is verkrijgbaar in 5 gewichten om een consistente merkidentiteit voor alle touchpoints te garanderen; website, apps, print, tv, uitzendingen en andere marketingproducten.
Corporaet bevat veel slimme OpenType features voor een soepele toepassing op de verschillende platforms en media.
Visma | Raet is een wereldspeler met vestigingen in Europa en Latijns-Amerika. Daarom bevatten de fonts alle West-, Centraal- en Oost-Europese Latijnse talen voor de landen waarin Visma | Raet actief is.
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